Remember more of what
you already know.
Lore is a local-first notes app designed around writing. Every note is a plain Markdown file you own, while Lore quietly surfaces related ideas and forgotten connections as you write.
Why Lore Exists
The point of Lore isn't to store notes — plenty of apps do that. It's to surface the connections you'd never find by hand, while never interrupting the writing. Plain Markdown files you own, a beautiful place to write them, and an intelligence layer that stays invisible until you ask.
Which is the pricing argument too: you charge for craft, not for access. Competing on price is a race to be the cheapest commodity; the bet here is that people pay properly for something that feels good and earns trust with their own words. That sits in honest tension with the grow-by-discounting instinct in Pricing Experiments.